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Selected Brighton Magazine Article

Saturday 14 July 2012

Albion In The Community Kicks Off Summer Football Coaching Programme To Find Football Stars

Brighton & Hove Albion footballers Tommy Elphick and Sara Hinton, from the club's women's team, are kick-starting a hunt for England's future stars.


They have recruited volunteers from American Express to take part in Albion in the Community’s (AITC) summer football coaching programme.

The coaching initiative returns after a successful 2010/2011 season which saw 2,950 children take part and 35 American Express employees volunteer their time. 

Tommy and Sara’s visit to the firm's offices marks the start of a recruitment drive to encourage employees to take part in the summer coaching programme, which begins on 23 July, in order to support the coaching delivery and enhance the overall experience for attendees.



Women’s and girls’ football in England continues to go from strength to strength and this year, the programme is aiming to encourage more women and girls across Sussex to get involved in the sport, whether that’s playing as part of a team, coaching, volunteering or refereeing.

“It was a fantastic idea to get American Express involved and it’s an excellent way of getting kids into football, especially on the girls’ side,” said Sara Hinton.  “It was great to be invited alongside a professional player.”

This summer, coaching sessions will take place at 18 locations across Sussex including: Blatchington Mill, Hove; Dorothy Stringer, Brighton; Ratton School, Eastbourne; Blacklands School, Hastings; and Westergate Village Sports Centre, Chichester.



“The summer football coaching programme is a fun and engaging way to get young people interested in sport, as well as learn valuable team working skills such as cooperation and sportsmanship” said, Michael Edwards, Senior Vice President of American Express. 

“This worthwhile initiative will be of long-term benefit to Sussex residents and we are delighted that 40 of our American Express employees have volunteered to support AITC coaches in the delivery of this important programme.”


For more information and to get involved in the AITC football coaching sessions call 01273878277.


by: Mike Cobley




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