Celebrities and sports stars including Jo Brand, James Cracknell, Carey Mulligan, Meera Syal and Robbie Savage are backing the biggest ever campaign from Alzheime''s Society urging people to come together to defeat dementia.
Someone develops dementia every three minutes and there's currently no cure – but Alzheimer's Society says people with dementia tell them that they face dementia alone.
Hove resident, Andy Gumbrill, cares for his wife, Janet, who has early onset Alzheimer's disease. Janet was diagnosed in 2013, at the age of 55.
He said: "When we walked out of the doctors' surgery after we were given the diagnosis, we both burst into tears.
"Never had we thought that she would have dementia – we thought she was too young to get it. But it really can affect younger people too. Everyone was devastated by the news, but we are moving forward as best we can."
The couple have two daughters but, Andy said, they try not to burden them.
He added: "Dementia can affect everyone differently and I'lll continue to support Jan for as long as I can. I don't want to become a burden on my family – they have their own lives to lead and it wouldn't be fair."
Jo Brand, Ambassador for Alzheimer's Society added:
"It's deeply worrying that every three minutes someone develops this devastating condition.
"What's almost as worrying is despite not being able to prevent it, cure it or even slow it down, the funding of dementia research is far too low. We need everyone to unite against dementia and change this now."
Alzheimer's Society is urging everyone to come together and unite against dementia. There are many ways you can get involved – whether it"s becoming a Dementia Friend, campaigning or donating to fund research for a cure. Unite now at alzheimers.org.uk