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Monday 27 April 2020

Two Point Six Challenge: Brain Injury Charity Launches Sussex-Based Campaign To Help Replenish Lost Income From COVID-19 Outbreak

The Covid-19 pandemic has had a catastrophic effect on UK charities with the cancellation of thousands of events and the loss of billions in income through fundraising events.

Like so many charities across the UK, Headway East Sussex - which offers rehabilitation and support in the community for people with acquired brain injuries, their families and carers - has been hugely impacted by Covid-19, with the Charity having to work in new ways to provide vital support to brain injury survivors. 

The charity has to raise £100,000 every year to continue to serve people living with a brain injury from towns and villages across the whole of East Sussex, Brighton and wider to areas of Mid and West Sussex. 

But the pandemic has seen postponement of all fundraising activities including the London Marathon where the Charity had secured a place for the first time in its history. 

In response to the impact on UK charities, the organisers of the biggest mass participation sports events across the country have come together to create a new campaign to raise vital funds to help our fundraising and save the UK's charities.


The Headway East Sussex campaign, called Keeping in Touch, Staying Connected, part of the nationwide 2.6 Challenge, will launch on Sunday 26 April 2020 – this should have been the date of the 40th London Marathon, the world's biggest one-day annual fundraising event, which raised £66.4 million for charities in 2019. The challenge will last for a week. 

The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity should follow the Government guidelines on exercise and social distancing, remembering to stay local.

"Headway East Sussex is here to support people to live well but the charity itself needs support too," says Chair, Michael Gaughan. 

"We are a fundraising charity and do great work with a relatively small number of committed, caring staff who understand brain injury well. 

"Because of the challenges of Coronavirus we need to fundraise now more than ever before to keep the charity going. 

"We are working hard to ensure people who have survived a brain injury people get the help and support they need."

From Sunday 26 April 2020 the team at Headway East Sussex is asking you to dream up an activity based around the numbers 2.6 or 26 and fundraise by signing up and creating your own fundraising activity on their Virgin Money Giving page.

The activity could be anything – from riding a bike 2.6 miles or 26 miles, to creating your own 26 question quiz and asking people to donate to take part. 

For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk.

by: Mike Cobley




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