New grassroots campaign Pride Inside
will see queer people take over digital outdoor screens
in all four nations of the UK with images of what Pride means to them to ensure their continued visibility
this Pride month.
The initiative - the brainchild of writer, performer and drag star Ginger Johnson - is supported by Out of Home media and infrastructure company Clear Channel, which has donated 1,000 digital billboards the length of the country.
The campaign aims to represent the full spectrum of the diverse LGBTQ+ community, with more than 120 queer contributors and photographers teaming up to create images from their homes or local public spaces, all socially distanced of course.
They include the lead singer of a Belfast queer punk band - together with her pet rat, a Newcastle drag king, an NHS nurse in south London, original members of the Gay Liberation Front and an award-winning engineer who came to the UK as a refugee and went on to named one of the BBC's top 100 influential women in the world.
The images will appear from now till 29th June 2020, with a potential reach of around 10 million people.
Pride Inside hopes the campaign will inspire other queer people across the UK to carry on the Pride celebrations at home and create their own images, posting them online under the #PrideInsideUK hashtag.
This unique opportunity will also raise awareness of the work of grassroots LGBTQ+ charities, with Pride Inside partnering with LGBT+ Consortium to collect donations to be distributed to organisations across the UK who provide vital services for the queer community.
A specially designed website will feature resources to allow people to learn more about Pride, those taking part in Pride Inside and how they can engage with each other.
The not-for-profit campaign was pulled together in less than a month after the covid-19 pandemic prompted the cancellation of Pride events across the country.
Ginger Johnson, resident MC at Sink the Pink, the UK's biggest LGBTQ+ collective, and co-presenter of breakfast TV show Wakey!, said:
"Usually we take to the streets for Pride. We take to stages, demos and dancefloors.
"We climb onboard floats or walk shoulder to shoulder with our families and friends but this summer that just isn't possible.
"So it's crucial that LGBTQ+ people from all walks of life are visible and proud in our public spaces even if we can't be there together in person!"
"Pride is also a chance for our community to reach out to the people who haven't found pride in their lives yet, who don't feel safe, who are hidden.
"It's our chance to say to them, "You are not alone, we are here and we are proud of you."
"Pride has always been an opportunity for us all to learn about each other - to honour our shared experiences, our differences and our collective resilience.
"It's taken the combined efforts of a whole team of amazing queer people from all over the UK to get this project off the ground and we can"t wait to share it with everyone."
The photography was co-ordinated by award-winning music and events photographer Corinne Cumming, who said:
"We've managed to source photographers and subjects from across the LGBTQ+ spectrum, throughout the UK and from many different ethnicities which is so exciting and unique.
"For LGBTQ+ photographers and their subjects to be able to choose how they want to be represented via their art on a national platform, that's really special."