Brighton Magazine

The Brighton Magazine

Selected Brighton Magazine Article

Sunday 14 March 2021

Over 100 New Jobs Promised As Sea Lanes Brighton Gets Go Ahead For Seafront Revival

Brighton & Hove City Council has granted Sea Lanes Brighton planning permission to begin the transformation of the former Peter Pan site on Madeira Drive, Brighton, into the National Open Water Swimming Centre.

The development, which is due to open in 2022, will help revive this part of Brighton Seafront by delivering a permanent 50m open air heated swimming pool, which will be accessible to all and will provide much needed swimming facilities in Brighton. 

The swimming pool will be supported by small business units suitable for retail, health and fitness as well as a food court with street food kiosks and an outdoor seating area. 

Leading adventure swimming holiday company SwimTrek has already committed to house its headquarters in the complex. 

The new development will create over 100 new jobs for the local area including lifeguards, a pool general manager and a learn to swim co-ordinator.


In addition to SwimTrek, plans for the Sea Lanes business units have already attracted interest from local businesses ranging from fitness specialists to food offerings.

Joe McNulty, Sea Lanes Brighton Director, explains:

"We are delighted that Brighton & Hove City Council has granted us permission to go ahead.  

"We hope to begin construction in the Autumn with the outdoor heated pool and business units opening in Spring 2022.

"The support we have had from the local community has been overwhelming and in the current climate we are looking forward to providing the Brighton community with better swimming facilities, jobs and security."

The pop-up on the site will remain until construction begins in the Autumn.

For more information about Sea Lanes Brighton Ltd please visit:

by: Mike Cobley


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