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Selected Brighton Magazine Article

Friday 02 July 2021

Netflix's Fear Street Trilogy Invades Brighton's Newest Pop-Up Shop Shadyside Videos

To celebrate the launch of Fear Street Part 1: 1994, the first instalment in the Fear Street Trilogy, Netflix will open three UK branches of Shadyside Videos; including a nostalgic 90s horror-themed pop-up store in Brighton.

The retro-themed stores will open to the public tomorrow, Friday 2nd July, between 12pm-8pm and remain open for the weekend between 11am-7pm each day. 

They will re-open from Friday 9th July between 12pm-8pm until Saturday 10th July at 11am-7pm to celebrate the release of the second instalment in the trilogy, Fear Street Part 2: 1978, on Friday 9th July and to tease final film, Fear Street Part 3: 1666, launching on Friday 16th July.

In store, guests who dare can have their picture taken in the retro photobooth (with a twist), get their hands on limited edition merchandise and immerse themselves in the world of Fear Street. 

On Saturday 3rd and 10th July, 20 exclusive Fear Street tie-dye T-shirts will be up for grabs, made as part of a collaboration with the luxury streetwear brand, Aries.

Fear Street: A Film Trilogy Event - Netflix

Netflix have partnered with Brighton artist Pippa Toole to create stunning visual art inspired by the films which will be on display and available as a limited edition printed giveaway for visitors. 

Pippa is an illustrator based in Brighton who creates her unique artwork with a combination of digital and inks, alongside a wide range of hand crafted textiles and banners. 

A DIY enthusiast, Pippa takes influence from b-movies, horror, bikers and pop culture which can be felt within her work.

"R.L. Stine gave me my first taste of horror when I was younger and I am a huge fan of old movie posters, so working on this project has been an absolute dream come true." says Pippa

"I grew up in the 90s, and remember the aesthetic very well, so it was super exciting to revisit that era with the Fear Street artwork. 

"It's been a real treat to be involved in a project that pays homage to such an iconic time period. 

"I remember going to video stores when I was younger, and I cannot wait to see the pop-up recreate that experience."

Fear Street is a trilogy of horror films directed by Leigh Janiak and based on R.L. Stine"s best-selling horror book series. 

In a first for Netflix and the horror genre, the films will be launching over three consecutive weeks in July; 2nd, 9th and 16th.

Shadyside Videos pop-up store Brighton location: 65 East Street, BN1 1HQ

by: Mike Cobley


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