Digital Detox Day will ask participants to step away from social media for one whole day,taking time out for their mental health and themselves.
The initiative is fronted by Brighton-based Zoe Sugg (Founder of Zoella) and #IAMWHOLE co-founder Jordan Stephens (Rizzle Kicks),
About the project Jordan Stephens says:
"Social media has become such a huge part of all our lives, and I know all too well the negative impact it can have on mental health if we don't set boundaries.
"Digital Detox Day is all about taking some time out to reflect, so we can form better relationships with ourselves and our devices.
"As someone who has really grown up online, Zoe is the perfect person to lead this campaign."
The campaign will also be encouraging members of the public to draw a circle on the palm of their hand with the word "OFF" in the middle the day before on Friday 4th September 2020, to signify that they will be switching off from social media.
Zoe Sugg talks more about the campaign and her partnership with LUSH:
"I love social media, it's incredible in so many ways and it has helped build communities and businesses, and given people a platform in order to share their stories that might not otherwise have been heard.
"However, as the years have progressed and social media has grown in size, it's clear that it has its flaws too.
"Comparison, criticism, cyberbullying, a disconnect from reality and real life.
"All of these things and how often we are scrolling can have such a negative impact on our mental health.
"This is why I am so happy to be working with Lush and #IAMWHOLE on the very first Digital Detox Day campaign, a day to reflect offline about how we live our lives online and to introduce boundaries into our social media usage."
is an award winning mental health campaign,
founded by Spirit Media and Jordan Stephens.
Launched on World Mental Health Day 2016 with a music video by Jordan Stephens and social campaign introducing the emotive symbol of the circle drawn on the palm of the hand, the campaign immediately went viral.