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Selected Brighton Magazine Article

Tuesday 12 October 2021

Brighton Mobile Game Developer Collaborates With UN Environment Initiative Playing For The Planet

This month, Brighton gaming studio MAG launches environment-focused events through the UN gaming initiative Playing For The Planet to draw attention to the preservation of the world's ocean and coral reefs.

MAG Interactive say that special ocean-themed gaming events will run in six of MAG's games during October. 

The gaming studio developed the events during this year's Green Game Jam, a workshop where game companies develop gaming ideas that support the global environmental agenda. 

This workshop is held by Playing For The Planet Alliance, an initiative under the UN Environment Programme that brings together game companies worldwide with the common goal of improving the world's climate and environment through play.

MAG developed these environmental events based on the UN-led campaign Glowing Glowing Gone which works to curb the threat that coral reefs - also known as "rainforests of the ocean" - face as a result of climate change. 

Reefs are one of the most vulnerable ecosystems to climate change due to die-off from ocean heat waves.

Daniel Hasselberg, CEO of MAG Interactive said: 

"Last year's Green Game Jam inspired us all and this year it was a given to involve most of our live games in this initiative. 

"Our goal is to create engaging content for our players while spreading an important message, that they have the power to help preserve the marine ecosystem."

For more information please CLICK HERE.

by: Mike Cobley




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