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Saturday 09 May 2020

Brighton-Based Lingerie Firm To Donate 100k To Charity In Wake Of Covid Crisis

Brighton based fashion business Pour Moi has launched a Charity Edit collection and have pledged to raise a minimum of £100,000 for Charity. The money will be split between four charities, one of them being Brighton based charity Rise.

Rise is an independent, Brighton-based registered charity that helps people affected by domestic abuse. 

Rise has taken over fifty percent more helpline calls since lockdown and have seen increased complexity of cases, which means that people accessing their services require an increased level of support particularly around child contact, mental health and housing. 

The Charity Edit is designed to benefit four UK charities Age Uk, Samaritans, East Cheshire Hospice and Rise. 

All charities are on the frontline in the fight against CV-19 and Pour Moi has pledged to raise a minimum of £100,000 with each of the 4 charities receiving £25,000 each.

Initial sales of Pour Moi's Charity Edit collection will run for two months, starting on 1st May 2020, and if successful, the promotion could run on for longer. 


With fifty percent of the sale price of the collection going directly to charity, 

Pour Moi is aiming to deliver at least £25,000 to each of the four charities with the potential of up to £500,000 being raised, if the whole collection is sold. 

According to Michael Thomson, Founder and Owner of Pour Moi: 

"These four charities do amazing work all year round but are now suffering from the double whammy of massive increased demand for their services and a dramatic drop in funding – both caused by the CV-19 pandemic. 

"Like lots of people, we were wondering what we could do to help the many vulnerable people in this time of urgent need, and the Charity Edit collection is our response. 

"It will provide much needed funds for the charities in their greatest hour of need as well as help publicise the sterling work that each of them does."

For more info CLICK HERE.

by: Mike Cobley



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