The colourful 'biking carnival'
– organised by Extinction Rebellion Brighton
– is taking place this Sunday at 2pm on the new Shoreham Road cycle lane.
The activists are calling on the council to move quickly to open routes throughout the city so Brightonians have a healthy, safe and clean alternative to public transport.
An Extinction Rebellion Brighton spokesperson said:
"Brighton has longstanding problem with polluting road traffic that kills residents prematurely and, at the same time, fuels the climate crisis.
"During the pandemic we've seen that another, better future is possible – one in which healthier forms of transport are prioritised.
"There is now an opportunity to make these improvements permanent, but as traffic rockets back to normal levels, the opportunity is in danger of being lost.
"This is not just a concern of environmental activists, polls have shown that Brighton residents in general approve of reallocating road space for cycling and walking.
Dinah Lee's animation "Which Way to Go?"
"We want everyone to join us in a celebration of the new Shoreham Road cycle lane.
"This is undoubtedly a positive step, one which now needs to be replicated across the city.
"We know the council are already considering new cycle routes elsewhere in Brighton and Hove.
"We support them in this and hope they can overcome any obstacles so they're installed quickly.
"Brighton has the potential to become a model city for healthy and clean forms of transport."
Some fifty-four people a year die prematurely in Brighton as a result of breathing in toxic pollution in the city centre.
Road transport is also responsible for more greenhouse gas emissions in the city than any other sector.
Last month, the government announced a £250m emergency active travel fund to help councils reallocate road space for cyclists and pedestrians through new cycle lanes, wide pavements and the closure of streets.
Brighton is eligible for almost £3m of the fund, but only if it can demonstrate it has a "swift and meaningful plan" to reallocate road space to active travel modes "within weeks".
The celebratory bike ride will begin by the BTN BikeShare stand at the Shoreham Road entrance to Hove Park at 2pm on Sunday, 14th June 2020.
The ride will progress west and then east in a loop on the new cycle way with social distancing, sounds and colour.
Participants are asked to bring masks, flags, sunscreen, hi-vis attire and helmets.