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Wednesday 20 November 2019

I Am Moron: Brighton-Bound The Lovely Eggs Brush Aside Music Industry Money, Success & Nepotism On Forthcoming Album

For the last two years The Lovely Eggs have sat back and watched England and the rest of the planet slowly eat itself.
Credit Darren Andrews

Their new album I am Moron is the result of their observations, a relentless analysis of a modern culture that is bringing the world to its knees. 

The album's first single, This Decision, released on 10th January 2020, is an outright attack on greed and mindless consumerism and a fierce defense of a no frills lifestyle they have chosen to pursue. 

The single goes further than capturing the zeitgeist of Brexit Britain. It's about choice and the lack of choice in society. This decision is all mine. Is it? 

I am Moron is the follow up to their critically acclaimed 2017 album This is Eggland

It is their second album co-produced and mixed by Dave Fridmann (The Flaming Lips, MGMT, Tame Impala) and continues their journey through Eggland into the unknown. 

Throughout their thirteen year career, The Lovely Eggs have embraced isolation.

Both metaphorically and geographically the married couple have chosen to shun the social conventions of normal life and dedicated their band and their life to the pursuit of what feels right. 

Operating out of their hometown of Lancaster, The Lovely Eggs are lonely pioneers and self confessed kings of idiocy. 

Working in an industry whose currency is money, success and nepotism, the duo want none of it. 

They call out everything fake and plastic about the music industry and demand you to re-evaluate on their terms. 

They're undoubtedly the most real band in Britain, operating in a world when true authenticity is hard to find. 

They have also spent more time on hold to the Working Tax credit hotline than any other band on the planet.

I Am Moron was self recorded by the band in Lancaster ("The Twin Peaks of Northern England") between Lancaster Musicians Co-op and their home. 

During the recording, Lancaster Musicians Co-op was threatened with closure so the band put their album on hold to fight the eviction. 


While the band were writing the album they became fascinated by the Mars One program - a global project which aims to establish a permanent human settlement on Mars. 

Applicants are offered a one way ticket - never to see earth again

This fascinated Holly and David who drew parallels between this mission and their own isolation as a band.

Continuing the heaviness of the last album, I am Moron brings more depth to their sound bringing with it a mix of heavy psych, pop and strangeness. 

Some songs flicker between an earthly realism and the otherworldly loneliness of a one way space mission. 

While in contrast, Insect Repellent launches a gonzo-style attack against the middle classes and Bearpit questions the essence of working class freedom.

With no booking agent, manager, record label or publisher The Lovely Eggs are truly independent

And this isn't due to economics. This is by design. From day one. And support for them is snowballing. 

They are selling out bigger and bigger venues and more eggheads are joining them in their crusade against bullshit.

Released on limited edition seven inch vinyl and accompanied by mind melting artwork designed by Casey Raymond, This Decision is a powerful harsh hit at reality. 

The Lovely Eggs say it how it is. They've never been afraid to swim against the current and now they've got an army of fans behind them.

The Lovely Eggs play Komedia Brighton on Thursday 16th April 2020. For tickets CLICK HERE. New album 'I Am Moron' is out on 10th January 2020. For more info CLICK HERE.

by: Mike Cobley




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