Brighton Magazine

The Brighton Magazine

Selected Brighton Magazine Article

Sunday 17 November 2019

False Advertising: Alt-Rock Trio Offer Up A Welcome Portion Of Brainfreeze Prior To Date @ Prince Albert Brighton

The tale of Brighton-bound False Advertising kicks off on the open-mic circuit of Manchester.

Both Chris Warr (drums, vocals, guitars) and Jen Hingley (vocals, guitars, drums) were involved with the vibrant scene, and started working together on the occasional duet. 

This very early version of False Advertising also involved Josh Sellers (bass) but the group "tried to run before they could walk" and broke up.

"I'd been really inspired by that experience in that first band so I started writing more and more songs by myself and putting together scrappy demos in garage band," says Jen

She ended up sending those demos to Chris who was working as a producer at the time, and the pair started working on music together. 

No pressure, no expectations, just two mates making music. 

That initial spark between them stayed lit and, after borrowing a practice space from their friends in The Hyena Kill, the pair set about building something new. 

Conversation quickly turned to doing everything themselves, which would be fine, if either of those guitarists had ever played drums before. 

"We were a bit over-confident," admits Jen. 

They'd dabbled with drums before but not with conviction, so they set about teaching themselves their own songs. 

It's where their instrument switching, role swapping live show came from. 

It also helped inspire the name: "It's that fake it 'til you make it approach to something."  


Josh then came onboard to play bass, complete the lineup and "keep everything together."

"No one was aware of what we were doing. We were doing it completely of our own volition and essentially in secret," explains Chris. 

"That helped us find something more unique. So much has been done in guitar music over the past eighty years, we felt like we weren't going to bring anything fresh or new to the table unless we really went on a journey of creativity with no pressure." 

After over a year of working in the shadows, the band emerged fully-realised with the gnarled, heavy hitter single Wasted Away in March 2015. From that moment on it was full steam ahead. 

A string of singles led to a self-titled full-length demo being released six months after their initial unveiling. 

And then six months after that, the band released the Brainless EP. All urgent ambition and heavy promises, it demanded attention.

Over the following few years, the band supported everyone from The Amazons and Idles to Everything Everything. 

They played SXSW, were invited by Robert Smith to play his edition of Meltdown festival

For their debut album, Brainfreeze, both Chris and Jen have written songs for the album, but they're united by a common thread exploring "those feelings of being trapped or that your decisions aren't your own, and so it can feel like a brainfreeze," offers Chris. 

"I've always written politically charged lyrics. There's always been some sort of blame at society or some levelling against some mystical protagonist or Orwellian grand puppeteer that"s running the show. 

"I don't believe there's an almighty evil ruler, but I appreciate it can feel like that sometimes, particularly when you can't seem to catch a break in life." 

False Advertising play The Prince Albert, Brighton, on Tuesday 19th November 2019. For tickets CLICK HERE.

by: Mike Cobley




Share    


Miss Represented, Brighton Dome's award winning creative learning project, has received a grant of £44,200 from the Youth Endowment Fund to support young women in Brighton & Hove.

United We Stream Brighton continues to showcase some of the city's best local artists and venues to help raise money for local charities and to keep the city's nightlife alive.

Taking place at the British Airways i360 venue on Brighton's beachfront, the award-winning Brighton Music Conference is set to return to the city this coming autumn.
Credit Olivia Rose

Mercury Prize 2020 shortlisted Kiwanuka looks inward and out, across widescreen sonic landscapes constructed in recording studios in London, Los Angeles and New York, and provides a showcase for the honey-poured mahogany of Michael Kiwanuka's voice.
Credit Phoebe Wingrove

Displayed across the suburbs of Brighton, a new work - A Simple Act of Wonder - by artists Walter & Zoniel celebrates human connection and our experiences of joy in unprecedented times.

An ambitious vision to help boost nature and drive a green economic recovery has been unveiled by the South Downs National Park Authority and partners.

A Virtue is the new single from Popcorn Fiend, and the second track to be lifted from the Scottish musician's debut album Distance, which occupies a space somewhere between the industrial rock of Nine Inch Nails and the melodic synth-pop of Chvrches.
Credit Alberta Whittle

Photoworks Festival is the reshaping of one of the UK's longest running photography festivals - Brighton Photo Biennial - and is an idea developed by Shoair Mavlian, Director, Photoworks, which asks what a photography festival can be and who they are for. 

Blake Auden is a writer, poet and graphic artist living in Hove. Inspired by his love for war poetry as a child, Blake's debut collection Tell the Birds She's Gone has sold out twice and has gained an ever-growing fan base of over 90,000 people.

Oska Bright Film Festival, the world's leading learning disability film festival based in Brighton, takes its programme to the small screen with Oska Bites, regular programmes of award-winning short films.

Bastille's new song, which features Blur guitarist Graham Coxon, might feel like a bit of a surprise release, not least to the band themselves, but as frontman Dan Smith says: “We finished the song and it felt urgent. We didn't want to sit on it.”

Quintet Junodream are drawing on a wider palette of sounds for new single Easy Life, with post-rock and modern prog blending into their expansive mix of shoegaze and psychedelia. 
Credit Jack McKain

Bedroom soul artist cehryl came to the United States from her native Hong Kong to attend Berklee College of Music in Boston and post-college found herself in Los Angeles forming a tight-knit scene with friends Zack Villere, Mulherin, Dijon, Alex Szotak and Soft Glas.

Brighton-based singer-songwriter and all-round alt-pop fireball Oz's debut single Money is a statement-of-intent, an uncompromising synthesis of Garbage's dark-hued rock/electronica crossover with the bass-heavy zest of contemporary alt-pop. 

Organising a conference or event in Brighton?
See our Brighton Conference section.
Brighton web design by ...ntd