Brighton Magazine

The Brighton Magazine

Selected Brighton Magazine Article

Monday 30 October 2017

Charity Launches Connect 4 Campaign To Combat Brighton's Loneliness Epidemic

Loneliness affects people of every race, age, and gender at any time of the year, and not having anyone to connect with can have a devastating impact on people's health & well-being. 
Pic by Ian Kelsey

Despite its image of being a friendly, vibrant, inclusive city, Brighton & Hove has one of the highest rates of loneliness in the UK and in response, Brighton & Hove Impetus, the multi-award winning local charity, is launching the Connect 4 Loneliness Campaign on 30th October. 

The services the charity provide - befriending, advocacy, social prescribing - help reduce loneliness and Impetus volunteers help build stronger community connections. 

Impetus supports hundred of people a month across Brighton & Hove, with 300 volunteers providing more than 14,000 hours of support each year. 70% of the people Impetus supports say that isolation is the most difficult aspect of their life.

Jo Ivens, Impetus's CEO, says:

"The Chair of the Royal College of General Practitioners stated recently that social isolation and loneliness are akin to a chronic long-term condition in terms of the impact they have on patients" health and well-being. 


(Above) - The official music video for 'The English Coast' (recorded independently by 40 Shillings on the Drum in July 2017 and featuring volunteers from East Sussex, England) has been chosen by the charity, Brighton & Hove Impetus, to front their 'Connect 4' campaign. 

"I think that sums up how serious this issue is, not least in Brighton. That's why we're launching the Connect 4 campaign at a time of year when many people feel loneliness even more acutely as the days grow darker."

Connect 4 has had a welcome boost from rising local folk-rock band 40 Shillings on the Drum who are supporting the campaign with two fundraising gigs at The Prince Albert (17th November) and Impetus's fundraising Winter Festival at The Brunswick (2nd December). 

Winners of Churchill Square's Busk Stop competition last summer, the five-piece band ooze positivity with their songs of life, love and friendship. 

While passionately believing in the benefits of being socially connected, they're hoping to also raise awareness of the issue of loneliness which affects many and help raise money for the charity. 

The band's guitarist, Steve Cobley, feels particularly close to the charity's mission, having had his own debilitating experiences of loneliness as a young adult. 

Steve says:

"I pulled away from the world. Looking back, although I talked about my depression and feelings of loneliness to my GP there was no signposting to other services. 

"I felt very alone and know now that I would've benefited from social support and a sympathetic ear. And those were the days of very slow dial-up internet, so no chat forums or easy to access online help.

"I was aware of Brighton and Hove Impetus, and the services they provide, before the Connect 4 Loneliness Campaign. There is a poignant fit with my experiences. 

"Me and the band want to give something back and raise awareness of the issue of loneliness and social isolation. There is no reason why anyone should feel alone and suffer as a result."

Connect 4 will run until the end of the year and Impetus is calling on all Brighton & Hove residents to support the campaign by pledging to do just 4 simple things:

1. Donate £4-40, whatever you can afford Impetus is grateful for  

2. Support on social media –@BHimpetus on Facebook, Instagram and Facebook

3. Attend one of Impetus's events

4. Have a home or work money box – contact Impetus and they send one out to you.

More details at: www.bh-impetus.org/connect4


by: Mike Cobley




Share    


Miss Represented, Brighton Dome's award winning creative learning project, has received a grant of £44,200 from the Youth Endowment Fund to support young women in Brighton & Hove.

United We Stream Brighton continues to showcase some of the city's best local artists and venues to help raise money for local charities and to keep the city's nightlife alive.

Taking place at the British Airways i360 venue on Brighton's beachfront, the award-winning Brighton Music Conference is set to return to the city this coming autumn.
Credit Olivia Rose

Mercury Prize 2020 shortlisted Kiwanuka looks inward and out, across widescreen sonic landscapes constructed in recording studios in London, Los Angeles and New York, and provides a showcase for the honey-poured mahogany of Michael Kiwanuka's voice.
Credit Phoebe Wingrove

Displayed across the suburbs of Brighton, a new work - A Simple Act of Wonder - by artists Walter & Zoniel celebrates human connection and our experiences of joy in unprecedented times.

An ambitious vision to help boost nature and drive a green economic recovery has been unveiled by the South Downs National Park Authority and partners.

A Virtue is the new single from Popcorn Fiend, and the second track to be lifted from the Scottish musician's debut album Distance, which occupies a space somewhere between the industrial rock of Nine Inch Nails and the melodic synth-pop of Chvrches.
Credit Alberta Whittle

Photoworks Festival is the reshaping of one of the UK's longest running photography festivals - Brighton Photo Biennial - and is an idea developed by Shoair Mavlian, Director, Photoworks, which asks what a photography festival can be and who they are for. 

Blake Auden is a writer, poet and graphic artist living in Hove. Inspired by his love for war poetry as a child, Blake's debut collection Tell the Birds She's Gone has sold out twice and has gained an ever-growing fan base of over 90,000 people.

Oska Bright Film Festival, the world's leading learning disability film festival based in Brighton, takes its programme to the small screen with Oska Bites, regular programmes of award-winning short films.

Bastille's new song, which features Blur guitarist Graham Coxon, might feel like a bit of a surprise release, not least to the band themselves, but as frontman Dan Smith says: “We finished the song and it felt urgent. We didn't want to sit on it.”

Quintet Junodream are drawing on a wider palette of sounds for new single Easy Life, with post-rock and modern prog blending into their expansive mix of shoegaze and psychedelia. 
Credit Jack McKain

Bedroom soul artist cehryl came to the United States from her native Hong Kong to attend Berklee College of Music in Boston and post-college found herself in Los Angeles forming a tight-knit scene with friends Zack Villere, Mulherin, Dijon, Alex Szotak and Soft Glas.

Brighton-based singer-songwriter and all-round alt-pop fireball Oz's debut single Money is a statement-of-intent, an uncompromising synthesis of Garbage's dark-hued rock/electronica crossover with the bass-heavy zest of contemporary alt-pop. 

Organising a conference or event in Brighton?
See our Brighton Conference section.
Brighton web design by ...ntd