Brighton Magazine

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Selected Brighton Magazine Article

Sunday 04 July 2021

Brighton's Empty Spaces Revitalised As Pop-Up Club Returns To The City

Following months of closure for many stores across the UK, successful pop-up marketplace The Pop-Up Club is returning to Brighton's Dukes Lane.

Making over £140k in 2020 for its traders alone, the company curates pop-up markets and shop in empty spaces and units on the U.K's High Streets, creating a fun and engaging space for local makers, artists and small brands to showcase and sell their crafts, clothing and accessories.

Founded in 2017 by entrepreneur Tillie Peel, the pop-up events company launches on the 3rd July 2021 for six weeks with over 40 diverse brands in store, many of which hail from the city itself.

In addition to supporting established independent brands, The Pop-Up Club provides a great opportunity to those who have used lockdown as an opportunity to turn side hustles into businesses. 

The pop ups also facilitates the increasing number of people who are looking to shop at independents to support small companies.

Taking over at 6 Dukes Lane the area is well known to locals as one of Brighton's most vibrant hidden gems. 

A tranquil escape from the main city's hustle and bustle, Dukes Lane offers a colourful and diverse community of independent and national stores.

As a city known for championing independent brands The Pop Up Club's pop up at Dukes Lane will bring a colourful, eclectic and unique shopping experience to the area bringing in new customers looking to shop with interesting, independent brands and increasing dwell time amongst its existing shoppers.

Following a year where many of us have been shopping online and isolated from social interactions The Pop-Up Club provides the perfect opportunity for customers to engage with independent brands in person.

Many Brighton based businesses are taking part including environmentally friendly cotton hair accessories from Ellen + Grace, botanical inspired art and homeware from Rare & Wild and luxury refillable candles from Isle of Avalon among others.

Tillie Peel, founder of The Pop-Up Club says: 

"We couldn't be more excited to return to Brighton - one of our favourite cities. 

"As a city that welcomes creatives and interesting independent businesses we are pleased to bring a host of fantastic independent brands to the famous Lanes.

"As retail slowly recovers in Brighton it's important for us to keep that momentum going and attract shoppers back to in-person shopping. Dukes Lane is such a vibrant and welcoming community that attracts customers looking for something just a little bit different and our unique shopping experience won"t disappoint!

"Our mission is simple: we want to provide artists, makers, designers, and small businesses that have sustainability at their core affordable pop-up spaces, as well as drive footfall to the area.

"For people who have been stuck at home for many months, the opportunity to get out and experience a taste of pre-pandemic life with something as simple as an afternoon shopping will also provide a much-needed boost to those who have previously struggled with lockdown anxiety. At The Pop-Up Club we are offering an exciting shopping experience, where visitors can support local traders and browse beautiful, original items not found elsewhere.

"We look forward to welcoming both traders and shoppers to The Pop-Up Club and predict this summer to be our best ever."

For further information visit: http://popupclub.co

by: Mike Cobley



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