A series of short factual films and animations are running across social media platforms, with the aim of reducing misconceptions and challenging current perspectives around HIV.
By improving knowledge and reducing fear, the Foundation hopes to create an HIV-stigma free society and encourage more people to come forward for testing.
The Making HIV-Stigma History campaign mantra 'We Learn, We Think, We Change' emphasises how important it is for everyone to have the correct information about HIV and to share this message.
Dr Liliana Rodriguez, project manager at the Martin Fisher Foundation, said:
"In Brighton & Hove there is a unique opportunity to be world leaders in tackling stigma and ultimately eliminating HIV – so let's get on with it."
The Foundation aims to change the emphasis from whether individuals are positive/negative and dirty/clean, to whether they are tested/untested.
Dr Carlos Peralta, a senior design lecturer from the School of Architecture and Design at the University of Brighton, who led the design and creative aspects of the campaign said:
"We have an opportunity to tackle HIV-stigma head-on. If people are tested, diagnosed and treated then there is a real chance of eliminating HIV altogether.
"A lot has changed in recent years but stigma and misinformation about HIV are still widespread.
"The Making HIV-Stigma History campaign, based on direct consultation with people living with HIV and others attending our design-inspired participatory workshops, seeks to change current stereotypes and contribute to the wellbeing of people living with HIV."
Dr Gillian Dean, Consultant HIV Physician and trustee at the Martin Fisher Foundation, said:
""We all have a part to play in reducing the stigma around HIV. That might be learning the facts and talking openly about HIV, setting people right when their knowledge is outdated or making sure that no-one living with HIV is ever made to feel ashamed.
"Other measures include testing regularly and encouraging others to test, using condoms, or taking PrEP (pre-exposure prophylaxis) or HIV medication every day if you need it."
The Making HIV-Stigma History campaign has been funded by a Public Health England HIV Innovations grant
To learn how you can join in and help visit the campaign page here, follow the Martin Fisher Foundation on Facebook, HIVStigmasaur on Instagram or get involved on Twitter by following @MartinFisherFo1 and #MakingHIVStigmaHistory.