In the Stranglers case there was a period from early punk until 1990 when Hugh Cornwell, JJ Burnel, Dave Greenfield and Jet Black rode an often vicious wave of media disinterest to cement themselves as one of the most innovative and foreword thinking bands of their era.
It's a period of which Burnel says: "For a band who've done all the wrong things we've survived all of our contemporaries and sold – what? – 40 or 50 million albums.
"I think, how the fuck did that happen, because we did all the wrong things: we didn't bother too much with America but we're the biggest selling live act in the UK."
Now, following the sell-out success of their Black and White Tour in March last year, the group will, this time, present the Classic Collection to coincide with the planned re-release of the entire Stranglers studio album catalogue from the period 1977-82.
Drawing from this expansive and impressive catalogue that spans some 40 years, the band will play an exciting mix of material, all bearing the distinctive signature style of this most enduring of British bands; driving rhythms, anthemic melodies, quirky time signatures and occasional dark humour, held together by those trademark rumbling bass lines and swirling keyboards.
One of the UK"s most exciting, credible and influential British groups, the Stranglers are riding high on the crest of a resurgent wave of popularity.
"The audience is more mixed than ever before. There are people who gave up on us during the Paul Roberts and Jon Ellis years; then there are people who stuck with us; and a whole new young audience too: those who look at the world in a slightly different way and think: "I like this bunch of old bastards,
"People see us as being "the real thing" and I think we have integrity. So people are coming to see us for all different reasons."
They continue to out-rock many on the live circuit, including much younger bands, and their existing large and loyal fan base has swelled in recent years as new converts join the ranks.
With record-breaking, sell-out shows and festival appearances throughout the UK and the rest of the world, public demand to hear and see the group has never been so high; true testament to their considerable musical talent and the enduring quality of their songs.
The legendary Ruts DC promise to deliver a memorable addition to the tour as special guests.
The Stranglers supported by Ruts DC play Brighton Dome Concert Hall on Tuesday 28th March 2017. CLICK HERE for more info.