Brighton Magazine

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Selected Brighton Magazine Article

Friday 23 July 2021

Local Artist Reaps The Benefits As Brighton's Empty Spaces Are Revitalised By Return To The City Of Pop-Up Club

Following months of closure for many stores across the UK, successful pop-up marketplace The Pop-Up Club is returning to Brighton's Dukes Lane.

Making over £140k in 2020 for its traders alone, the company curates pop-up markets and shop in empty spaces and units on the U.K's High Streets, creating a fun and engaging space for local makers, artists and small brands to showcase and sell their crafts, clothing and accessories.

Founded in 2017 by entrepreneur Tillie Peel, the pop-up events company launches on the 3rd July 2021 for six weeks with over 40 diverse brands in store, many of which hail from the city itself.

In addition to supporting established independent brands, The Pop-Up Club provides a great opportunity to those who have used lockdown as an opportunity to turn side hustles into businesses. 

A quick chat with local artist Louisa Kazig:

Q/ What's your business name if you have one?

A/ Louisa Kazig

 
Q/ When did the company launch?

A/ I started actively promoting and selling my art in May last year, during the first lockdown. 
 

Q/ What"s your main job if this is a side hustle?

A/ I also work as a Graphic Designer in Brighton, part-time employed  (4 days/week) and on a freelance basis.

 
Q/ Why did you launch your business/ side hustle?

A/ A few years ago, having been unhappy and dreading going to work every day, I finally decided to make the jump from a corporate role to a creative, more fulfilling career. Since then I've been working as a Graphic Designer (employed and freelance) Like many, working from home during the first lockdown had its ups and downs, whilst I had more time on my hands, being cooped at home had an impact on my mental health and wellbeing. I found that working on my art, using bold, vibrant colours provided me with an escape. In May, I took the plunge with launching my website and selling my art, making it my mission to bring colourful, mindful and vibrant art to people's homes.


Q/ How do you sell your products?

A/ Online, from my website and from a few local shops, in Brighton, Worthing, Shoreham-by-Sea and Steyning.

 
Q/ What are your best-selling products?

A/ The "Brighton Girl" and Brighton Pier prints are all-time favourites, especially in Brighton, closely followed by the Catbells print - a minimalist, blue mountain fine art print. My Greeting Cards are also very popular and I've recently added mugs to my shop, which people seem to love!

 
Q/ Have you faced any challenges that you have had to overcome?

A/ My focus, from the beginning on, was to create high-quality prints that last, with minimal impact on the environment. One of the key challenges was therefore finding suppliers, printers and materials that cater for these priorities, whilst making sure my print retail prices are still affordable. Luckily, I found a great printer in Brighton I order my fine art (Giclée) prints from, and I am also lucky enough to be part of an amazing creative community in Brighton and on Instagram, so there's always someone who knows the best suppliers and tricks!


Q/ Would you be happy to share any details of profits/ turnover from your business?

A/ I am currently reinvesting all my profits into my business - such as new stock, equipment and software.

 
Q/ Did the pandemic impact sales at all?

A/ Not really - I started my business during the first lockdown when people generally shopped online a lot more than usual. I also felt that, as everyone spent more time at home, people were generally quite keen to work on their houses, a lot of my first sales came from these eager DIY home-improvers! Taking part in Online Markets on Instagram also helped me fill that gap of not having that real-life contact and presence. Now that everything has opened up again I am very much enjoying taking part in markets and expanding my wholesale reach in local shops.

 
Q/ How has trading at Pop-Up Club been?

A/ Great so far! It's my first time taking part in a Pop-Up and it's been nerve-wracking but exciting. It's great to see how the shop has come along and how everything fits together. I think the team has done a great job at selecting makers, as everything looks stunning. The team in the shop is super supportive, creative and lovely, it's a joy walking in there! 


The pop ups also facilitates the increasing number of people who are looking to shop at independents to support small companies.

Taking over at 6 Dukes Lane the area is well known to locals as one of Brighton's most vibrant hidden gems. 

A tranquil escape from the main city's hustle and bustle, Dukes Lane offers a colourful and diverse community of independent and national stores.

As a city known for championing independent brands The Pop Up Club's pop up at Dukes Lane will bring a colourful, eclectic and unique shopping experience to the area bringing in new customers looking to shop with interesting, independent brands and increasing dwell time amongst its existing shoppers.

Following a year where many of us have been shopping online and isolated from social interactions The Pop-Up Club provides the perfect opportunity for customers to engage with independent brands in person.

Many Brighton based businesses are taking part including environmentally friendly cotton hair accessories from Ellen + Grace, botanical inspired art and homeware from Rare & Wild and luxury refillable candles from Isle of Avalon among others.

Tillie Peel, founder of The Pop-Up Club says: 

"We couldn't be more excited to return to Brighton - one of our favourite cities. 

"As a city that welcomes creatives and interesting independent businesses we are pleased to bring a host of fantastic independent brands to the famous Lanes.

"As retail slowly recovers in Brighton it's important for us to keep that momentum going and attract shoppers back to in-person shopping. Dukes Lane is such a vibrant and welcoming community that attracts customers looking for something just a little bit different and our unique shopping experience won"t disappoint!

"Our mission is simple: we want to provide artists, makers, designers, and small businesses that have sustainability at their core affordable pop-up spaces, as well as drive footfall to the area.

"For people who have been stuck at home for many months, the opportunity to get out and experience a taste of pre-pandemic life with something as simple as an afternoon shopping will also provide a much-needed boost to those who have previously struggled with lockdown anxiety. At The Pop-Up Club we are offering an exciting shopping experience, where visitors can support local traders and browse beautiful, original items not found elsewhere.

"We look forward to welcoming both traders and shoppers to The Pop-Up Club and predict this summer to be our best ever."

For further information visit: http://popupclub.co

by: Mike Cobley



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