Whilst we all see the frightening daily political mismanagement being played out across the globe, most of us remain helpless and confused to our own plight, watching quietly for what comes next.
It's a message assuredly delivered with Sam's colossal rasp, and typically wrapped in melody atop of melody. A big voice, and a huge next step for this super smart 24-year-old from North Shields.
Sam Fender explain:
"This song started out when I saw the term 'Hypersonic Missiles' in a newspaper.
"It's a newly developed Russian missile that travels at something like nine times the speed of sound, which is essentially unstoppable.
"America currently has no defence against such a weapon, they would be helpless in the wake of an attack, as you have roughly six minutes from the time it is launched to the time it strikes.
"In many ways, Hypersonic Missiles is an unorthodox love song. It's main focus is on the world around the narrator, who is a complete tin foil hatter.
"They are convinced the world is on its last legs; they know that it is rife with injustice but feel completely helpless and lacking the necessary intelligence to change it while remaining hopelessly addicted to the fruits of consumerism.
"Amongst all the chaos is love and celebration, there is this glimmer of hope that runs through the song, a little notion that no matter what happens, these two people are gonna have a fucking good time regardless of the tyrants that run their world, and regardless of the imminent doom from these 'Hypersonic Missiles'.
Sam was named one of the BBC's Sound of 2018 alongside other emerging artists including Sigrid, Lewis Capaldi, and Khalid. He won the Brit Awards Critics' Choice for 2019.
'Hypersonic Missiles' is Sam's ninth single since 2017. For more info on the single and forthcoming live dates CLICK HERE.