In the Stranglers case there was a period from early punk until 1990 when Hugh Cornwell, JJ Burnel, Dave Greenfield and Jet Black rode an often vicious wave of media disinterest to cement themselves as one of the most innovative and foreword thinking bands of their era.
It's a period of which Burnel says: "For a band who've done all the wrong things we've survived all of our contemporaries and sold – what? – 40 or 50 million albums.
"I think, how the fuck did that happen, because we did all the wrong things: we didn't bother too much with America but we're the biggest selling live act in the UK."
The band are riding high on the crest of a resurgent wave of popularity. They continue to thrive on the live circuit and their existing large and loyal fan base has swelled in recent years as new converts join the ranks.
Now, following the sell-out success of their recent Black and White Tour and Classic Collection tours The Stranglers return to Brighton Dome Concert Hall
with the Back on The Tracks
tour, which promises to debut new material as well as their classics and deep cuts.
"The audience is more mixed than ever before. There are people who gave up on us during the Paul Roberts and Jon Ellis years; then there are people who stuck with us; and a whole new young audience too: those who look at the world in a slightly different way and think: "I like this bunch of old bastards,
"People see us as being "the real thing" and I think we have integrity. So people are coming to see us for all different reasons."
The Stranglers supported by Dr Feelgood play Brighton Dome Concert Hall on Tuesday 26th March 2019. CLICK HERE for more tickets.