The store is the brainchild of musician Simon Parker – whose musical career has its roots and cultural inspiration in Brighton – and his business partner, Rachel Lowe.
"Buying records in a supermarket is soulless, but too many record stores are unwelcoming and quite blokey – even my musician friends, who really know their music, say they have felt unwelcome or intimidated," explained Simon Parker.
Despite the success of their Tunbridge Wells pop-up, Vinyl Revolution had no hesitation about where to site their flagship permanent store.
"I first came to Brighton to join a band in the 1990s and spent more than twenty-one years here playing in bands and working within the music scene.
"(I) shared an office with the manager of The Kooks and The Ordinary Boys, promoting the likes of Kasabian, Keane and Bat For Lashes, teaching at Brighton Institute of Modern Music, (and) scouting for new talent and DJ-ing on the radio.
"For me, Brighton is music and music is Brighton," said Simon.
Vinyl Revolution is also committed to ethical, environmentally friendly business practices.
"We've invested in a low-energy environment, we recycle and avoid using plastic packaging and our clothing is organic and ethically sourced," stressed Rachel Lowe.
"We also source our products from the UK wherever we can."
Since launching in 2007, Record Store Day
has undoubtedly become the biggest music
retail event on the calendar.
Over 3.5 million limited edition vinyl records and promotional products have been made and distributed to the 240 UK record stores, and 1,700 global record stores that take part.
Though there is a still a long way to go, the success of the event has sparked a huge turnaround in fortunes for the nation's independent record stores, with new shops opening at nearly one a week since last year's event.
This year's formal list of Record Store Day releases includes rock royalty like David
Bowie, Led Zeppelin, Prince and The Who alongside more contemporary artists such
as Wolf Alice, Sigrid and Michael Kiwanuka.
The event is expected to be the biggest day yet at Vinyl Revolution, with customers
likely to be arriving early to secure their favourite releases.
The store will be teaming up
with neighbours Bagelman
and providing the first thirty customers with a free breakfast bagel and hot drink.
In addition to the exclusive Record Store Day vinyl releases there will also be a selection
of bands attending the store to play short sets outside in Duke Street.
Already confirmed are Filthy Tongues (ex-Goodbye Mr Mackenzie) from Glasgow and Mudlow from Oxford. The store will also be launching a competition to ensure the great bands of Brighton are well represented.
Vinyl Revolution, Duke Street, Brighton, celebrates Record Store Day 2018 (21st April), CLICK HERE for more info.