Visitors are invited to treat themselves to a new haircut and other treatments, knowing that the money spent will be making a real difference to HIV/AIDS orphans in South Africa.
Hair4Love is the brainchild of Bev Wills,
one of the founders of charity Love Is All We Need,
a UK-based charity that provides for the basic needs of children suffering the impact of the HIV/AIDS pandemic in South Africa.
Bev said: "This is the eighth year Hair4Love has been run and we're hoping it will be the biggest and best yet!
"As well as what's going on in Hove, a similar event is being held at a salon in Somerset, both events aim to raise in excess of £4,000 for the charity.
"So if you're after a new look or a trim, or just want some relaxing reflexology, please book an appointment with us safe in the knowledge that by treating yourself you're really making a difference to the children and community Love Is All We Need supports.
And if anyone wants to become a regular supporter of the charity, there's lots more to get involved with including running the Brighton Marathon for us!"
South Africa's HIV and AIDS epidemic has had a devastating effect on children in a number of ways.
There were an estimated 330,000 people under-15 years old living with HIV in 2007, a figure that almost doubled since 2001, according to UN statistics. HIV/AIDS is the leading cause of death in children under the age of 5.
In most instances the virus was transmitted from the child's mother.
Consequently, the HIV-infected child is born into a family where the virus may have already had a severe impact on health, income, productivity and the ability to care for each other.
Hair4Love at Stone Hair, 36 Blatchington Road, Hove, on Sunday 8 September, 10am until 5pm. Call 01273 716543 to secure an appointment or just come along on the day.