Brighton Magazine

The Brighton Magazine

Selected Brighton Magazine Article

Tuesday 03 September 2013

Brighton Woman Bathes On Busy Street To Expose Meat's Impact On The Planet

Holding a sign that read, 50 Baths = 1 Steak: Go Vegan, Chloe-Jasmine Whichello, 23 of Dittons Road in Brighton, bathed nearly naked in a full-size bathtub on one of the busiest roads in Cardiff to let shoppers know that the best way to conserve water and help the environment is to go vegan.



"It's impossible to''go green' without going vegan', says Whichello, a vegetarian since birth and vegan for the past six months. 

"By simply going vegan, we can help protect the Earth, our health and countless animals and can also save nearly 1 million litres of water a year."

A recent United Nations report found that the meat industry is "one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global."

Among these environmental problems is freshwater scarcity, and the report calls the livestock sector "a key player in increasing water use" and "probably the largest sectoral source of water pollution."

On average, it takes one-third more water and land to produce animal-based foods than plant-based ones – in part because of the extra crops needed to feed farmed animals. 

Also, in addition to causing animal suffering on a massive scale, eating meat, eggs and dairy products has been linked to heart disease, cancer, strokes, diabetes and obesity. 


The People for the Ethical Treatment of Animals (PETA) Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.

Like humans, animals are capable of suffering and have interests in leading their own lives; therefore, they are not ours to use – for food, clothing, entertainment, experimentation or any other reason. 

PETA and its affiliates around the world educate policymakers and the public about cruelty to animals and promote an understanding of the right of all animals to be treated with respect.

PETA works through public education, research, legislation, special events, celebrity involvement and protest campaigns.



by: Mike Cobley


Share    


Caroline Lucas joined hundreds of bighearted revellers for music, poetry, food and dancing in the Space For All Festival at the revamped Rose Hill Tavern. The event marked the launch of Brighton Migrant Solidarity's Thousand 4 £1000 project.
Photo By Miles Davies

Something protean is stirring inside Brighton Little Theatre's jewel-box of a theatre…

In Mexico Morrissey has always been more than just a musician. His songs of love, loss and longing, with powerful imagery and metaphors have found a huge audience and chimed with generations raised on rancheras and mariachis and their singers who were not afraid to cross the line.

Dave Wakeling – the  songwriter  and  lead-singer  of  The  Beat - returns to Brighton this September where he will be showcasing new material due for release in 2017. 

English post-punk/hip hop duo Sleaford Mods will be in Brighton later this year in support of their third album, Key Markets. 

The final countdown has begun. With a few weeks to go until Together The People returns to Preston Park, let's take a look at the wide range of entertainment the festival has to offer.

Feature film One More Time With Feeling will screen in cinemas for one night only on 8th September, launching the new Nick Cave and the Bad Seeds album Skeleton Tree.

Brian Wilson will be joined by former Beach Boys band mate Al Jardine and their band at this summer's Together The People Festival in Brighton to perform a UK Festival Exclusive of the classic album Pet Sounds in full. 

Stewart Lee has, over the last five years, set his sights on unravelling the mysteries of modern Britain via a series of irregular newspaper columns.

It's the ultimate rock 'n' roll road trip. In 2016, on the 90th anniversary of the opening of America's 'Mother Road', Brightonians Suzanne Rolfe and Melita Dennett spent five weeks travelling the dirt roads and gravel byways of Route 66.


Hazel Rochez's mother, Thelma Jenkinson, was diagnosed with Alzheimer's in  2001 and died in 2003. 

Tucked away amongst the wild hillside pines of North Wales, sits an old weather beaten, rust eaten showman's wagon, gently swaying and creaking with the warm, low hum of sweet dreams and two four blues. 

Six years used to be a lifetime in rock 'n' roll. Kids driven by the urgency of youth form bonds, plug in, play gigs, find a label. acclaim, exhaustion, over and out. 

After two years spent on the road, self managed and unsigned playing shows across the country and winning fans in all corners, this year saw the release of Swim, Fickle Friendsfirst official single after signing to Polydor.

Archive search

Search our archives for what's on and gone for the best of this city's theatre music comedy news and much more...







Organising a conference or event in Brighton?
See our Brighton Conference section.
Brighton web design by ...ntd