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Selected Brighton Magazine Article

Wednesday 26 October 2016

Duke Of York's Cinema Holds Dementia Friendly Screenings In Brighton

Three different Dementia Friendly screenings will be shown at the Duke of York's cinema in Brighton, with the aim of making cinema more accessible to people with dementia.

The screenings are enhanced to suit the needs of people living with dementia: the lights are left on low, there are no adverts or trailers and the audience is allowed to move around– or sing along to any musical numbers – should they wish to.

Clare Binns, Programming and Acquisitions Director at Picturehouse said: 

"We believe that cinema should be accessible to everyone, and it's fantastic to make our cinemas more welcoming to the dementia community. 

"We hope that these screenings will also help challenge the stigma associated with the condition for all our customers coming to our Picturehouses around the UK."

First up, on Friday 4th November, is 42nd Street: An ailing Broadway director returns to produce one final show, but his leading lady is injured and must be replaced by a novice.

Featuring the dazzling choreography of Busby Berkeley, this classic musical from 1933 has aged to perfection. 


The final twenty minute sequence will leave you tapping your toes, with a smile on your face and a song in your heart.

Two weeks later, on Friday 16th December, the showing is Meet Me in St Louis:Alonzo Smith is considering whether to uproot his family to New York, scuttling his daughter Esther's romance with the boy-next-door John Truett and causing similar emotional trauma for the rest of the household. 


A feel-good classic including several famous musical numbers such as The Boy Next Door, The Trolley Song, and Have Yourself a Merry Little Christmas.

And finally,  on Friday 27th January, comes An American in Paris: Gene Kelly stars anAmerican ex-GI who stays in post-war Paris to become a painter, and falls for the gamine charms of Lise Bouvier. 


However, his paintings come to the attention of Milo Roberts, a rich American heiress, who is interested in more than just art. With a fantastic soundtrack from George Gershwin. 

Dementia Friendly screenings seek to provide a fun and inclusive experience to enable people living with dementia, their families and carers to attend the cinema in a safe and welcoming environment.

Dawn Fairbrother, Alzheimer's Society Dementia Action Alliance Co-ordinator for Sussex, said: 

"Organisations like this reaching out to help support people living with dementia in the community make all the difference, providing a chance to socialise, enjoy a favourite film together and get out and about."

If you are interested in becoming a Dementia Friend or helping create more communities that are dementia friendly, go to www.dementiafriends.org.uk to find your nearest information session or to volunteer as a Dementia Friends Champion.

For more information on the screenings, visitwww.picturehouseblog.co.uk/2016/10/18/dementia-friendly-screenings/

by: Mike Cobley




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