The charity's Crowdfunder campaign
offers exclusive gifts
in order to raise £5,000 and help secure the future of the event.
The theme for Burning the Clocks 2016 is 'Nonsense'. Organisers Same Sky have created a new large-scale comet 'Harbinger', for this year"s event.
The five by two metre animated piece of mobile street art, uses multimedia technology light its head body and tail, and will appear in various locations around the city in the run up to the parade.
John Varah, artistic director, Same Sky said:
"We're bringing our crowdfunding initiative back for the third year running, as it plays such a crucial role in keeping Burning the Clocks alive.
"Each year Same Sky relies on the generosity of the general public to make donations along the event route, as well as supporting our online crowdfunder.
"Our Winter Solstice event has been an integral part of Brighton"s winter calendar for more than two decades, but we rely on the support of local residents and sponsors to make it happen."
Depending on the size of their donation, crowdfunding investors will be rewarded with personalised lanterns, the privilege of lighting the event"s bonfire or VIP passes to watch the event from a prime location on the beach and attend the event"s first after-party atPatterns.
One of the new packages in this year's crowdfunder is a pre-made 'In Memory' lanternfor people who have lost someone during the year, to celebrate their life.
This reflects the event's creation, which enables participants to say good-bye to the previous year and be prepared to enter the new year on the year"s longest night – the Winter Solstice.
As in previous years, Brighton residents can purchase lantern packs to take part in the parade (costing £25-£28, available from early November).
Prints by local artist Graham Carter
are also on sale
to raise funds, with 80 limited edition designs created around this year's theme of "Nonsense".
For more information on purchasing lantern packs
and Graham Carter's prints, visit the event's Facebook page.
Taking place from 6.30pm on Wednesday 21 December 2016, the Burning the Clocks parade runs from New Road to the seafront, with around 2,000 participants and more than 20,000 onlookers.