In response to a more challenging arts funding climate and to secure the event's future, the community arts charity is asking local supporters to invest directly via Buzzbnk.
John Varah, artistic director, Same Sky said:
"We have fought each year to bring a meaningful community event to Brighton on the winter solstice, but with recent challenges to arts funding this year we need further support.
"Rather than just asking for donations on the night – though we"ll still have volunteers with collection buckets - we wanted to provide ways for people to invest more in the event.
"We have a strong and passionate community so we"re inviting them to play a bigger part of the night."
As with previous years, Brighton residents can purchase lantern packs to take part in the parade, but this year Same Sky will also offer rewards to crowdfunding participants.
Depending on the size of the donation, investors will be rewarded with bespoke lanterns from Same Sky artists, VIP passes, window stickers or even the privilege of lighting the bonfire, which ushers in the new year.
Prints by local artist Graham Carter are also on sale to raise funds, with 50 limited edition designs created around this year"s theme of Urbano-The City.
The prints can be purchased on the Burning the Clocks buzzbnk page:
Artist, Graham Carter said:
"My aim with this image was to take some of Brighton"s familiar landmarks and inject them with animalistic traits and appearance.
"I also wanted to convey the mood of the city during this time of year".
Same Sky created Burning the Clocks in 1993 as a counter to the materialistic side of contemporary Christmas and to bring the Brighton community together, irrespective of faith or age.
Recognising the contribution they make to the city with Burning the Clocks and the Brighton Festival Children"s Parade, Brighton and Hove City Council provides funding to the running of Same Sky.
Lantern packs containing construction materials and four wristbands for the parade are available at Brighton Pavilion, the Wood Store on Circus Street and Book Nook in Hove.
Burning the Clocks takes place from 6.30pm on Sunday 21 December, the parade features around 2,000 participants and attracts more than 20,000 onlookers.