Brighton Magazine

The Brighton Magazine

Selected Brighton Magazine Article

Tuesday 28 October 2014

Budding Brighton Fashion Designer Announced As Finalist In National Competition

A Brighton designer has had their work recognised as part of a national competition to find the next big talent in the industry.

Florence Boyd, 31, from Brighton, is a finalist in The Liberty Shopping Centre's annual Fashion Design Competition which sees hundreds of entries from across the country. 

This year internationally, the winning designer will have their work showcased in an exclusive catwalk show, then manufactured and sold in the centre for shoppers to buy.

Florence said: "I entered the competition after a friend recommended it and I thought it was a once in a lifetime opportunity to get my work and passion noticed. 

"I have been an artist and illustrator for 11 years but began designing prints for fabrics a year ago. 

"I saw this as a chance to finally get my loved creations onto a catwalk and out into the public and shopper's eye."

The competition received a flurry of entries all required to submit designs of their innovative work of a garment for either a male or a female, a Pinterest board showcasing their inspiration behind their unique design and 500 words on why they should be crowned the winner. 

Florence continued: "It was hard to choose which design to put forward but I selected my 'Night Angel' scarf as it is large enough to be worn as a dress as well as a seasonal scarf. 

This design appeals to all ages and is non gender specific which I feel really sets it apart."

From all the creative entries, the judges have selected 18 finalists to showcase their hard work in catwalk style. 

Garments will be paraded by professional models to the crowds of shoppers in the designer's final attempt to wow the judges before a winner is selected.  

Florence added: "I am nervous for the catwalk final but also very excited to see my design in action and to see not only the judges, but the shoppers reactions, as they are the ones I hope will buy my clothes in the future. 

"I know there is stiff competition so look forward to seeing my fellow budding designers work and can't wait to see who will take the crown this year." 

by: Mike Cobley

Related links

The Liberty


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