Brighton Magazine

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Selected Brighton Magazine Article

Tuesday 27 September 2016

Sup Up Your Beer & Collect Your Waistcoats For The 'Make Time For It' Campaign

Brighton-based tailor Gresham Blake's bold and inventive take on traditional suits has generated interested worldwide, with an impressive list of clientele including Norman Cook (Fatboy Slim), Plan B, Steve Coogan and Ray Winstone among many others.

Blake is to to spend six weeks hand-crafting a bespoke waistcoat for Meantime's Make Time For It pop-up bar. 

The brewing company is spending the same six weeks brewing a bespoke beer, inspired by Blake"s craft and personality.

Earlier this year Meantime launched their nationwide "Make Time For It" campaign to celebrate the master craftsmanship of their brewers and the care and attention put in to every keg and bottle that leaves Meantime"s brewery. 

The through the line campaign is designed to highlight the abundance and quality of craftsmanship and innovation throughout the UK.

Gresham Blake said: "I started learning how to sew at the age of five and began tailoring and design work because I couldn't find what I wanted on the high street. 

"Experimenting is important to me; the mantra of our business is to bring personality and humour to what we produce."

This collaboration is the fifth of six across six key cities for the Make Time For It campaign. 

The exclusive items hand-crafted by each of the six craftsmen will form part of Meantime's Make Time For It pop-up bar, which will be unveiled at the London Riviera in October when the campaign reaches its conclusion.

TV channel Quest is to bring the campaign"s unique content to life. 

Quest are supporting Meantime in the production of six films, showcasing each craftsman handcrafting their unique works of art. 

For further information on Meantime and the Make Time For It campaign, visit www.meantimebrewing.com/get-involved/make-time-for-it/


by: Mike Cobley


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